Ananya Finance for Inclusive Growth Pvt. Ltd. (Ananya) is an NBFC set up by Friends of Women’s World Banking – India (FWWB) in 2009, intending to reach out to a large section of microfinance institutions (MFIs) and grass-root entities. Ananya is among the most responsible NBFCs in India with the urge and commitment to serve underserved population of India. Ananya started operations by taking over FWWB’s Wholesale Microfinance Institution lending portfolio in April, 2010. The NBFC has come a long way transforming itself from being a FI-wholesale B2B lender to a B2C Retail micro-lender.

In 2022, the company acquired a majority stake in a NBFC-MFI Prayas Financial Services Pvt. Ltd. Hence, with both a NBFC and NBFC-MFI licence, the company is able to cater to the entire spectrum of individual and enterprises that form the bottom of the economic pyramid

The company focuses on Tier III and beyond geographies and through its physical branch network, it currently serves around 100,000 clients today, diversified across women microfinance and micro-enterprise clients. It has targeted to grow its clientele to 500,000 within the next 3-4 years and also build digital distribution capabilities.